In the current times cars are not only a mode of personal transportation, they are a part of modern lifestyle. Cars also convey a person’s personality, style statement, personal taste and living standard. Thus, cars are so very important for modern Indian consumers. However, if you are looking to buy a new car, the one question that often pops up in your mind is when is the best time to buy one?
If you wish to buy a new car in India, irrespective of the fact that you are a first time car buyer or an upgrading one, it is important to choose the best time of the year that is ideal to buy a new car in the country. When it comes to buying new cars, some buyers can easily say that the festive season is really the best time to go for a new car in India owing to the heavy shower of discounts, gifts and schemes that the auto makers offer during this time of the year. However, it is actually not all true. It is not that the Indian festive season is not a good time to buy a new car, as of course it is really so and there are many reasons behind it. However, it is not the only best time to buy a new car in India. In order to solve your dilemma and offer you the right guidance on the best time (or times) to buy a new car in this country, let us check out the several periods and situations which can be ascertained as the ideal time to bring home a new car:
- Festive Season
First of all, the festive season of India that begins actually from Ganesh Chaturthi in September is an auspicious time, during which buying something new or investing in some precious possession is considered to be a lucky charm that herald’s prosperity into one’s life. The peak time of the Indian festive season is however, October-November or to be precise the period that begins with Navratri or Durga Puja and ends with Diwali, which is considered to be the most auspicious of all and the Indian consumers are not only in a religious and festive mood also generally have high splurging sentiments. For this particular year, both Durga Puja and Diwali fall in the month of October, so it’s just a single month of high spirited buying season for this year. During this entire festive season, buyers are highly enthusiastic about new cars especially newly launched models and special edition models. Thus, the car manufacturers also mark this period of high demands as the best to sell their products and compete with each other to draw maximum consumer attention with their new and special offering, heavy discounts, attractive gifts, accessories and many other alluring schemes to make most of the time. In the process, the car buyers not only can get hold of some cool looking special edition models but can also walk away with some good discounts and attractive gifts. However, most of these attractions are actually superficial and the actual amount of cash benefits is not much as compared to the end of the season sales period.
- End of season (year) – December
This according to us (and most would agree) is simply the best time of the year when you can buy a new car in India with the best discounts. After the peak festive season ends, demands for new car models slacken in India and this means December is a lean sales month for the car majors in India. During this time, buyers usually wait for the New Year to start to bring home their new vehicle and wait January, but this is actually a bad idea. Most car makers hike up car prices in the beginning of a year, and also bring in new models to justify this price hike, but there are actually nominal changes. However, in December the car makers offer end of season sales to the customers in order to push sales for the year end and also to clear of the previous year model stocks. This poses as a great time for you to strike a great bargain while buying a new car. Although there won’t be any gimmicks or so-called attractive gifts, but there will be a generally a hefty amount of cash discounts during December every year, which means you can buy the car of your dreams a lot cheaper as compared to the other time of the year.
However, it is also good to mention that newly launched car models and models that are hot selling with long waiting periods will not be coming your way with such heavy cash discounts.
- Phasing out period
This is another great time to buy a car, but some would not like the idea. By the phasing out period, we mean to say the time when a particular car model is being phased out, say for instance, the older generation Honda City got phased out as the new generation model arrived. This happens with all car models, while some car models get phased out altogether with a totally new replacement car, for example the Hyundai Accent got phased out in India and the Hyundai Xcent took its position.
During the phasing out period of a car model, the manufacturers offer the heaviest amount of cash discounts in order to clear inventory, which means you can walk away with a brand new car at damn cheap prices. However, some would raise eyebrows at the idea of buying car being phased out, as this would also affect the resale value of the car. However, if you wish to buy a new car for a great low price and intent to keep it for long, this is certainly the best time to invest on a car.
From the above given periods or situations, choose the one that best suits your preference and requirements. Simply remember, the actual best time to buy a new car of your choice is when your finances can afford it and the general financial condition of the nation is also stable.